Nokia is facing the high lead of competition in Pakistan and the company not known for aggressive marketing is coming up with new approaches to market the Nokia 5230 , their most inexpensive touch handset around .
I like was the hands on experience, there were three guys inside with Nokia 5230, the one I talked to Mr Sarosh , had the one configured for Gaming ,i.e. had the Need For Speed Shift installed on it,I asked him a few questions and found Nokia had trained them well. He was not only fluent in specs about his own 5230 but also had the information about competition i.e Samsung Genoa and Corby, knew about Symbian and it’s advantages over Java based phones and of course about OVI Services. Kudos to Nokia on that.
Another great feature was the large touch screen replicas of phone, which were linked with the phone and fully functional mobile interfaces, powered by Remote S60 Professional. In conjunction with the Experience Bus, Nokia also had a lucky draw for Nokia 5230 and for that they were giving out OVI Service booklets hoping people will read it. Overall it was a good experience, I like the setup and the Experience concept but being me,The Bus was parked at the far end of the park with out much lights, try to highlight the bus or it’s going to be missed by the people who parked outside.Share This Post on Twitter Just Click Tweet Button
Monday, March 22, 2010
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